Wealthy countries like the United States or Australia are now facing threats such as water scarcity, draughts or water pollution. While mass media are advertising the importance of water conservation and encouraging an eco-green habit even when it comes to the daily house chores; most of us haven’t realized that producing things such as paper or clothes also uses a tremendous quantity of water.

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In the past decade, from an economical point of view China has been catching up with the economy of the wealthiest countries. Despite this growth, its population risks to suffer from the scarcity of an element crucial to their survival, water. If this crisis fails to be contained China's economy could suffer greatly.

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The need for corporate social responsability has become impossible to ignore in a world where being eco-friendly has become more and more important. Companies cannot just concentrated on making profit anymore because their reputation is at stake and so is our environment. This week, we decided to cover Johnson & Johnson, read more and please tell us what you think!

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