Heineken participates in a comprehensive sustainability plan to conserve water in its brewing practices, an indispensable business strategy. Hester Swart, Manager of Corporate Social Responsibility Communication, met with the corporation’s supply chain to review Heineken’s water footprint studies on Monday 13 December 2010. Swart consulted with Heineken’s top water specialists Ron Bohlmeijer and Herman van [...]
The Coca-Cola Company: Sustainable Business
The Coca Cola Company is dependent upon water for the production of their beverages and the ingredients used to make them. Water is an essential part of the agricultural process that harvests citrus and sugarcane, key ingredients in the Coca-Cola recipe. The future of Coca-Cola products could be compromised if water use isn’t carefully monitored by [...]
Tropicana
For decades a glass of orange juice has been part of a typical American breakfast must-have. Children love it, and grown ups seal it as the tasty orange glass full of vitamin C. People have grown so affectionate to their daily glass of orange juice that it has been given the affectionate surname: “OJ”. The famous brand Tropicana has developed a unique expertise in the matter of orange juice production, transforming the orange into a symbol of well-being and a healthy lifestyle.
GreenBottle: eco-friendly milk
With the price of oil often on the rise, the price of water bottles is also on the rise. In order to protect our environment and to save money on bottles, GreenBottle from the UK has launched an interesting initiative that is forward looking: a milk bottle made out of recycled waste paper that is can obviously be recycled once again, after the milk has been consumed. This initiative has had a positive outcome so far and hopefully it will be extended to all sorts of plastic bottles from water to juices.
Indian controversies
In one of our previous posts entitled The Coca-Cola Social Commitment we had covered the company's corporate social initiative, RAIN, that aims at providing schools and infrastructures throughout Africa with safe drinking water. Recently, a series of controversies have emerged denouncing the company's unethical behavior in various regions of India. Find out more about these controversies here, and let us know what is your opinion on the matter!
PepsiCo’s strategy
On the water front, PepsiCo has dedicated a special section to water recycling in its annual environmental report. This corporate sustainability strategy could perhaps also be a way to cover the various controversies that have been around PepsiCo and its many brands like its bottled water brand Aquafina. Find out more!
Nespresso’s Ecolaboration
Nespresso and its capsule coffee has increased its profits rapidly despite the economic crisis. Its collaboration with the Rainforest Alliance has become an important added value to the company and its products. Read more and discover how business and environmental development can become a win-win situation.
The Coca-Cola Social Commitment
Coca-Cola has joined forces with Thames21, London’s leading waterways charity (source: http://www.thames21.org.uk/) to mark the World Water Day 2010 and give employees a chance to improve local environment and community. Have a look!
Companies sustainability budget
Over the last years, companies are becoming increasingly involved in social matters. The way companies address their use of freshwater and their impact on water systems is one of the aspects of sustainable business performance. It is important to highlight that public pressure has been the most important reason whereby private initiatives for sustainable business performance have become an important development in business over the last twenty years.
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